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So we've mounted it on a mechanical gimbal. I didn't want the audience to go, "Oh, it's digital," because once you introduce that, it's like a license for people not to believe things. All the stunts are real. No digital stunts. When the monster grabs a guy and throws him, he's throwing him.

[man screaming] If you do it for real, people have a sense. So we did the ship for real, complete, interior, exterior, everything, and we did it with deep research, and that ship is a huge feat.

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where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly
where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly
where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly
where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly where your audience is losing patience. If you aren't looking at your drop-off curves, you are flying blind. The takeaway for today is simple. Data isn't just a post-mortem tool to figure out why your project failed. It's a roadmap telling you exactly
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ProofPodcast Series: The Hot Take
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Segment 1: The intro
SUSAN01:12

Welcome to Susan's Podcast. I'm your host, Susan. Today, we aren't wasting any time with long introductions or casual banter. We are diving straight into the cold, hard metrics that are quietly breaking—and reshaping—the modern tech industry. Because behind that 78% failure rate lies a deeper, more fascinating mathematical truth about human attention.

Segment 2: The deep dive
SUSAN01:12

Let's look at the actual breakdown of the data. If we zoom into a study conducted by mobile intelligence firm [Example: Andrew Chen / Silicon Valley Metrics] tracking 125 million mobile users, the drop-off curve isn't a gradual slope. It's a cliff. On Day 1, retention drops immediately to just 45%. By Day 7, it drops to 19%. By Day 30? You are looking at a measly 11%.

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~

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Stuck in a web editor

Proof

Yes

Single file upload

Text editing for pro teams

Comments & collaboration

Frame.io

Timestamped comments

Robust project management

Descript

Timestamped comments

~

Gated multi-member collaboration

Proof

Timestamped comments

Multi-user realtime editing on all plans

Robust project management

Sync edits to Premiere

Frame.io

No

Descript

~

Lossy XMLs/EDLs

Proof

Any time during production

Preserves all elements nondestructively

Works with complicated timelines, multicam

Removes the barrier to collaboration for editors and directors
Peter Nelson
Peter NelsonScience education channel
Veritasium
Nailed the chapter markers in a more detailed way than I anticipated. Loving the ability to see original runtime vs. what I've got it down to.
Ike Flitcraft
Ike FlitcraftComedy entertainment channel
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CarlyCommercial Production Agency
Studio
I'm able to send out edit 2 or 3 instead of the typical edit 5 or 6.
KareemCommercial Production Agency
Studio
Removes the barrier to collaboration for editors and directors
Peter Nelson
Peter NelsonScience education channel
Veritasium
Nailed the chapter markers in a more detailed way than I anticipated. Loving the ability to see original runtime vs. what I've got it down to.
Ike Flitcraft
Ike FlitcraftComedy entertainment channel
:DROPOUT
I feel like I have so much control over the early stages of an edit. All I had to do was pick the best takes — the editor just put it all in, and it was done in like 20 minutes.
Maddie Mindling-Bayer
Maddie Mindling-BayerCommercial Production Agency
Studio
I use it to cut out a lot of cross-talk and off-topic chatter to help save our editor's time
Elizabeth RieserCommercial Production Agency
Studio
I've been having a great time with Proof. I can't resist. I'm like, well, I'm there. Why not? It's so easy.
Anonymous Netflix EmployeeStreaming entertainment
It's been awesome — and time-saving. Being able to just make changes without having to write everything out is amazing.
CarlyCommercial Production Agency
Studio
I'm able to send out edit 2 or 3 instead of the typical edit 5 or 6.
KareemCommercial Production Agency
Studio
Removes the barrier to collaboration for editors and directors
Peter Nelson
Peter NelsonScience education channel
Veritasium
Nailed the chapter markers in a more detailed way than I anticipated. Loving the ability to see original runtime vs. what I've got it down to.
Ike Flitcraft
Ike FlitcraftComedy entertainment channel
:DROPOUT
I feel like I have so much control over the early stages of an edit. All I had to do was pick the best takes — the editor just put it all in, and it was done in like 20 minutes.
Maddie Mindling-Bayer
Maddie Mindling-BayerCommercial Production Agency
Studio
I use it to cut out a lot of cross-talk and off-topic chatter to help save our editor's time
Elizabeth RieserCommercial Production Agency
Studio
I've been having a great time with Proof. I can't resist. I'm like, well, I'm there. Why not? It's so easy.
Anonymous Netflix EmployeeStreaming entertainment
It's been awesome — and time-saving. Being able to just make changes without having to write everything out is amazing.
CarlyCommercial Production Agency
Studio
I'm able to send out edit 2 or 3 instead of the typical edit 5 or 6.
KareemCommercial Production Agency
Studio
01 / 07

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Is the Premiere round-trip really non-destructive?+

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Frequently asked
questions

What is Proof?+

A transcript-first editor for video teams. Everyone shapes the story by editing the transcript — cut, rearrange, comment — and the result syncs into Adobe Premiere Pro.

Can it replace Frame.io?+

Yes. Proof covers review and approval, timestamped comments included — and goes further: feedback lands as real timeline edits, not notes for someone to interpret.

Can anyone edit the transcript?+

Yes — if you can edit a document, you can edit the story. No editing software to learn.

Do edits go back to Premiere?+

Yes. Approved changes sync into Adobe Premiere Pro as a timeline that's ready for finishing.

Is it an all-in-one editing tool?+

No. Proof assumes you have a Premiere timeline for assembling raw footage. It owns the review-and-revision cycle, then hands the timeline back to your editor.

Is the Premiere round-trip really non-destructive?+

Yes. You lose no work: an untouched copy of your original sequence is preserved, and existing color and sound work carries through — nothing starts from scratch.

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